Cross-media

365 - a film for a dime

2009 · Participatory 20-second film cycle (Projekt 365 - film za 10 lipa) · Independent short-film initiative archive

A workshop and micro-financing proposal built around 365 twenty-second films, sold in low-cost packages to support independent production.

365 - a film for a dime — production still

This project credentials: Workshops & mentoring

Notes from the producer

Projekt 365 was my first large-scale infrastructure project. I wanted to turn loose film ideas into a system: 365 films of about twenty seconds, sold for ten lipa, with the income intended for independent production.

In 2010 the idea of watching video on a phone still sounded far-fetched to some potential investors. That memory has stayed with me, but the durable part of the project was the workshop and production model.

- Matija Radeljak

The story

Projekt 365 - film za 10 lipa began in late 2009 as an attempt to turn loose short-film ideas into a repeatable production system. The proposition was simple: make 365 films of roughly twenty seconds, sell them for ten lipa each, and direct the income toward independent work. The dime in the title is literal.

The project was presented publicly at Kino Mosor in Zagreb on 16 November 2010. Matija Radeljak led as producer, with Luka Venturin as co-producer and coordinator. The work combined a public launch, workshops, an online registration flow and a practical discussion about independent-film financing.

The concept travelled beyond the opening event. A December 2010 brainstorming session assigned new roles and concepts, and the workshop model continued at the Opuzen Film Festival, where five short films were made under the 365 banner in August 2011. A further workshop call followed in 2012.

Milestones

  • 2009-10-18 — Dated synopsis master sets the initial slate of short-film concepts
  • 2009-11-20 — Production breakdowns drafted for shorts including Boca vina u 6 slika, Budjenje and Sto si rekao
  • 2010-03 — First public workshop held at Revija amaterskog filma
  • 2010-11 — Launch press push across Zagreb outlets (tportal, net.hr, NoviList, Nacional)
  • 2010-11-16 — Public launch at Kino Mosor, Zagreb (18:30)
  • 2010-12-11 — BSS working session assigns roles and moves new concepts into preparation
  • 2011-08 — Five short films produced in the 365 workshop at Opuzen Film Festival
  • 2012-08-15 — Workshop call issued for Opuzen Film Festival 2012 (OFF12)

Credits

  • Mislav Muretić — Technical coordinator
  • Ranka Latinović — Photography mentor
  • Hrvoje Telišman — Mentor
  • Luka Rukavina — Screenwriting mentor
  • Sandra Bencun — Public relations
  • Vlado Lencur — Concept contributor
  • Silvija Dogan — Research assistant
  • Studio Kubus — Co-producer
  • Luka Venturin — Producer / executive producer / coordinator
  • Sanja Tonković — Producer
  • Matija Radeljak — Producer and project lead

Press & links

Related work: Banana · Croatia goes cross-media · Dogma 23 · The seventh art · Slatkiši · Twingo the filmmaker · Život + režije

Aning Film